How TikTok Made Taylor Jenkins Reid A Bestseller

Mon Apr 25, 2022

The novelist’s books found a huge audience on TikTok, but that’s not the whole story… The secret to Jenkins Reid’s popularity is the deft way she blends glamour and ordinary life. Her past three novels shoot you up with a sugar-hit of pop culture (something that perhaps particularly appeals to TikTok’s age demographic) — old Hollywood, coke-snorting rock stars, scandalous celebrity affairs — and then settle you comfortably down into capacious, human stories about problems both real and familiar. The bikini model has her heart broken, the pop star misses his children: they are escapist and relatable — and that, it turns out, is the jackpot.

Read the full story on The Times.

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