“Wim Hof’s Superstar Survival will follow a group of soul-searching celebrities as they embark on an epic adventure of self-improvement, and face a unique test of mental strength like no other, under the guidance of ‘extreme athlete’ and well-being icon Wim Hof, AKA ‘The Iceman’,” the BBC says. “Along the way, this ambitious, fresh and thrilling format promises genuine reality, high drama, jeopardy and plenty of laughs.”

Wim says of the show: “I’ve dedicated my life to discovering how to become happier, healthier and stronger, and anything I can do, you can do too. It’s a dream come true to be making this show with the BBC and share what I’ve learnt with millions of people. I am going to show this group of celebrities that the cold is a doorway to their soul and if they use the power of their mind anything is possible.”

Superstar Survival is to be hosted by Holly Willoughby and Lee Mack.

Read the full story on Radio Times (also seen on Televisual, Digital Spy, The Mirror, and iNews).