Emily Giffin’s latest novel ALL WE EVER WANTED released to much fanfare this month! The novel, about three very different people who must choose between their families and their values after a drunken photo taken at a party tears their lives apart, has been getting phenomenal reviews from readers and press alike. Here are just some of the snippets:

• “Giffin’s plot touches on social class and misogyny while delivering an excellent page-turning story. This satisfying novel will appeal to readers looking for a nuanced, thoughtful take on family and social dynamics.” —Publishers Weekly, starred review
• “There are losses in All We Ever Wanted, but there are also gains, and not the ones you might expect. Giffin’s novel has style and substance — a worthy addition to your summer reading stack.” —Washington Post
• “A page-turning exploration of wealth and privilege.” —Entertainment Weekly
• “Dealing with issues of class, money, and race, All We Ever Wanted is the book everyone will be talking about this Summer.”—PopSugar 
• “A gripping, thought-provoking journey.” —­Jodi Picoult 
• “A timely and absorbing portrait of the complexities of modern life. This is Emily Giffin at her very best.” —Kristin Hannah
• “Riveting and poignant, Emily’s latest novel paints an impossible dilemma that will make readers ponder hard questions about loyalty and love. I was captivated by every page.” —Harlan Coben
• “A compelling, fascinating story told through blue-ribbon dialogue and the dual gifts of intelligence and goodness. I loved this novel.” —Elinor Lipman

The book has gotten coverage by Good Morning America, Entertainment Weekly, Today.com and The Today Show, Fox News, NBC, Popsugar, Entertainment Tonight, Southern Living, TheSkimm, Haute Living, Us Weekly and more.In order to get behind this remarkable book, PLM worked closely with Ballantine Books, Random House Canada and our retail partners in order to expand the novel’s reach at retail and in the public eye. Here are just some of the things we’ve done:

Barnes & Noble

Andrea Mai, PLM’s Executive Director of Publisher & Retail Relations, worked closely with Emily, Ballantine and the team at Barnes & Noble to create a special edition that includes behind-the-scene tour of Nashville, the city at the center of the story. It includes special photos from various spots around the city as well as Emily’s thoughts on this city’s gems.

Target

At Target, the exclusive edition of ALL WE EVER WANTED includes a special discussion guide as well as a letter from Emily Giffin about the inspiration behind the book. Emily also narrated a special video feature about the book that was used on the video feature wall at Target stores around the country!

Indigo

Every year, Indigo picks several Pantone colors around which they design their store—and this year Emily’s book got in on the action! For Indigo, we created a special, exclusive cover in one of Indigo’s Pantone colors to help add a (colorful) splash to the book there on release. We also did a special Q&A for Indigo that will be featured in their June newsletter, which goes out to over a million readers!

But it’s not all hard work, all the time. PLM’s Executive Director of Branding and Client Promotions went down to Nashville the week of the book’s publication to celebrate with Emily Giffin at the Garden Party she and Ballantine threw! Emily’s tour includes stops in Charlotte (in conversation with Sheri Lynch), Nashville, New York (in conversation with Megan Kelley), Washington, Atlanta (in conversation with Mara Davis), Chicago, Los Angeles, San Diego, Dallas, and Toronto.